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nanamica

2020 spring and summerシーズンのテーマは“Roots”。
前のシーズンに引き続き、同じテーマにしたのは、nanamicaの名前の由来でもあり、Rootsである“海”を発信し続けていきたいと考えたこと。
そして、ベースとなっているアイテムのRootsや、現代の生活にフィットするように考えたデザイン・機能性といったnanamicaのモノ作りのRootsを、手に取る人に感じてもらいたいと考えたこと。
そんな、私たちが大切にしていきたい”Roots”を紐解いたコレクションになっています。

nanamicaは「UTILITY」と「SPORTS」をキーワードに毎日を楽しく、快適で、格好良くすごす為に欲しい物を作ろうと、カジュアルウェアやスポーツウェアそしてインポート物の経験を積んだ仲間が集まったユニットです。
SPORTSの本物ブランドとの限定コラボレーション商品や私達が考えるスポーツスタイルやワークスタイルにフィットするこだわりのアイテム等、単なる流行り物を越えたずっと持っていたい物作りを目指します。
お客様に「素晴らしい〜」と言ってもらいたいそんな願いを込めて…。

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Jack Davison

Jack Davison was named as “One to Watch” by the British Journal of Photography in 2014 after he released his striking photo series, 26 States. He first picked up a Canon IXUS aged 15, but instead of traditional training decided to pursue an English Literature degree at Warwick University – where he shot some of the first examples of the brooding portraiture he’s become known for.

He has now lensed cover shots for a growing collection of major magazines, including AnOther. His work stands out due to his intense, interesting use of light and shadows – especially apparent in his monochrome images. For 26 States he spent 10,000 miles on the road in the US, documenting his travels with intimate portraits of the characters he met along the way interspersed with shots of the huge country’s disparate landscape.

“It was really formative as a challenge because America has been photographed to death,” he told AnOther. Although best-known as a documentary photographer, Essex-born Davison, who grew up “wandering around in the woods in the middle of nowhere chasing frogs”, can move seamlessly between the street, where he finds many of his subjects, and the world of high fashion. He was signed on for a successful collaboration with Alexander McQueen’s McQ, capturing both their SS16 and AW16 collections.